Email Marketing

An effective connection with your audience

Email marketing gives you an effective connection with your target audience and is one of the channels with a high return on investment. Reach your current and potential customers and keep them up to date on your company's latest offers and news.

Marketers agree that email is an important tool, especially for return on investment and for building long-lasting, profitable customer relationships. A personalised, segmented and targeted email marketing campaign is important for increasing brand awareness and conversions.

Our experts combine tools, strategy, execution and results tracking to build strong brand engagement. We can look after your entire email marketing strategy, from template design to tracking and reporting.

Starting with individually tailored content, we handle everything end to end, through to email campaign and programme management. Strengthen your online presence with our email marketing services. Our approach brings strategy, execution and tracking together.

What the service covers

• Email marketing strategy: Our team develops the right strategy for you to attract the defined target audiences and identify their information needs.
• Email marketing campaigns: Our team designs and builds email templates to communicate effectively with your audience and manages your campaigns, aiming for a measurable contribution to your sales and profitability.
• Email template design: Our innovative designs and solutions are compatible and improve email delivery. Our professional designers bring your message to life and increase your audience's engagement with your brand.
• Tracking and reporting: Get detailed reports on the key aspects of your campaign, such as who clicked through from your email to your site and who converted.

Successful email marketing methods

• Rules: Researching how email marketing is done and what to watch out for will increase your success rate. This reduces potential mistakes and achieves a higher inbox placement rate. Another factor that improves inbox success is sending through a static dedicated IP. This way you send only with sender details that belong to you and with a high sender score, and achieve better results.
• Strategy: The mindset of “let's send one bulk email and decide based on the results” does not bring businesses any real return. If you plan from the outset how often you should inform your audience based on your products and services, and start bulk sending with a strategy built on that, you will create a more lasting effect. The reason is that customers' buying habits and the way they respond to your campaigns change over time. People who are not ready to buy your product now may respond positively to a different mailing later.
• Organic email data: By creating useful content and running discount and special-offer campaigns, you can build your own customer list with recipients' explicit consent. You can segment your lists by dividing them into categories as you build them. Collecting only the information your campaigns genuinely need (for example name, city, interests) makes later campaigns easier; remember to process this personal data with a KVKK privacy notice and only for the stated purpose. Building your own list raises open and click rates. Purchased lists, on the other hand, create consent problems under Law No. 6563 and the İYS system, and because they have a high hard-bounce rate and consist of people who do not know your business, they will not deliver the response you expect.
• Marketing list: You can group your bulk mailing lists by province, district, sector and business. This lets you run customised campaigns for each list and raise your success rate.
• Personalisation: Personalised sends achieve higher open rates and more sales.
• Email design: This is one of the most important parts. Good email design is an effective element in selling your products and services. If the user who opens your email likes the design and the offer in the campaign, they are more likely to get in touch with you. A successful, visually pleasing email design should reflect your corporate identity as well as possible. Your logo, brand colours, font choices, imagery and the landing page links attached to images or buttons should all be considered as a whole.
• Timing: Reaching your audience at the right time is also very important. Some businesses let customers choose on their sign-up forms with an option such as “When would you like us to email you?”. The most effective send time varies by industry and audience; by A/B testing different time slots, such as the start of the working day and the afternoon, and different days of the week, you can find the time that works best for your own audience.
• Unsubscribe: The unsubscribe link is a must for any successful email marketing effort. Your customers gave you their email addresses willingly, but they may later want to stop receiving emails. In that case, it is wise to use systems that work reliably and let users leave the list automatically. Under Law No. 6563 on the Regulation of Electronic Commerce and the Regulation on Commercial Communication and Commercial Electronic Messages, commercial electronic messages must give recipients an easy, free way to exercise their right to opt out.
• Detailed reporting: The best marketing is measurable marketing. After each send, you can revise your next campaigns by tracking key reporting data such as how many recipients the email reached, which devices recipients read it on and which operating systems they used.
• Continuity: From time to time you may need to remind your audience that you are still there. A customer may need a different product of yours, and an email arriving when they least expect it can prompt them to get in touch. Opinions on sending frequency differ, but as a general starting point we suggest 1-3 sends per week; the right frequency will depend on your products and services and on how your subscribers respond.