Mobile Marketing

More personal engagement with users

Mobile marketing offers a wide range of opportunities to engage with users on a more personal level. Today we can address a far more specific audience, not only by age, gender and location but also by interests, mobile browsing data and other factors that make it possible to reach a particular segment within a given audience profile.

Drawing on our web and mobile app development experience, we tailor our services to your individual needs. Our mobile marketing team can manage your entire campaign, from strategy drafts and audience profiles to campaign design and development, delivery and reporting.

Our approach

• Mobile-first design: We deliver a smooth browsing experience for both mobile and desktop users.
• Accurate targeting: We know the commercial potential of mobile marketing, which is why our mobile campaigns are built on accurate targeting.
• SMS campaigns: We use a cross-channel approach that combines various mobile channels, including SMS mobile marketing campaigns.

Why mobile marketing?

Adapting to today's societies, which develop and take shape on the move, and keeping up with the information age is one of your company's necessities. Whatever sector you do business in, you need to introduce yourself to your customers. You can no longer impress people who never take their eyes off their phone screens, even while walking down the street, with ordinary billboards.

As the eye is trained by every new ad, interest in the ordinary fades and your strategy loses its effectiveness. It is time to develop and implement mobile marketing plans and replace old methods with new ones. Searches from mobile devices now make up a significant share of all searches, and mobile technologies will play a decisive role in your company's future.

Mobile marketing strategies

Many mobile marketing strategies are already available for your company. When choosing one or more of these strategies, which can be developed and can evolve with technology, the things to pay most attention to are your target audience and your budget.

• SMS: SMS marketing uses SMS, which has been with us since the birth of conventional mobile phones. The aim is to attract users by sending offers and discount messages to a potential customer's phone number. Although seen as an old method in mobile marketing, it is one of the most effective.
• App-based marketing: This type of mobile marketing strategy is carried out through mobile apps. Since mobile users spend most of their time in apps, advertising your product or service inside an app is a very sensible approach. You do not even need to build your own app: existing social media apps let you promote your products with attractive offers and pricing options.
• Location-based marketing: In this method, mobile ads are shaped by the user's surroundings. For example, if you are in a hospital, pharmacies within 1 km may choose to send ads to your mobile device.
• QR codes: QR code-based marketing strategies are becoming increasingly common. These codes, scanned with your mobile device, take you to a specific web page or app and create mobile engagement.
• Mobile search and mobile display ads: During your Google searches, ads related to what you are looking for are shown at the top. A user who clicks on these ads reaches the service they want more easily and comfortably, while the seller benefits too. The same applies to display ads.

What to keep in mind when implementing your strategy

Let's say you have chosen a strategy based on your company policy, target audience and budget. When putting this strategy into practice, you should pay attention to a few important points.

• Be clear and know what you are marketing: Remember that you are creating content for a small, limited screen. Avoid crowded visuals and confusing text. Be fun and engaging.
• Try different strategies: Once you find the strategy that suits you, don't settle for it alone; try different mobile marketing strategies. This adds variety to your marketing and offers your customers a new experience.
• Think user-first: Rank your users and produce content that suits them; this will play an important role in the success of the product or service you market. You can try various ways of segmenting them by social category and interests.
• Review the feedback: Measure your strategy's success not only by sales but also by the web traffic it brings you. By observing which type of customer comes from where, you can drop a method you think is failing, try a new one in its place, or continue with the strategy that keeps succeeding.