Corporate Identity

Our approach to corporate identity work

If you are looking for a professional corporate identity team that understands your company from the right perspective, brings your requests to life and offers a wide range of applications, we would like you to get to know us.

With our expert team and years of experience, we have worked across many sectors. With this experience we aim to offer you and your company realistic services that genuinely help your business. Through feasibility reports and prototypes that present them in plain language, we lay out your current position, possible scenarios and achievable results clearly.

Once you approve, we start working quickly and effectively with a professional approach and aim to share the first tangible outputs with you as soon as possible. We want you to know that our team understands what you want and puts it into practice.

Reporting and real data

At the final stage of the work, reporting is essential in order to examine the return on the investments made. This reporting is carried out through new, technology-driven analyses. Presenting the reports accurately, clearly and systematically is what makes the service truly successful.

Seen this way, the most accurate data comes from real figures where the corporate identity is in use. This data should be cleaned and realistic; that is how the clearest result is reached. If the results contain seasonal or periodic effects, the statistics should be reviewed again.

A research-based identity plan

Taken seriously, corporate identity services are a matter that requires expertise. Research must be done on your sector, the technical characteristics and usage habits around your products must be examined, periodic or ongoing potential customer groups must be identified and, if your business is regional, your region must be surveyed. By collecting and evaluating the data from all this research, the master plans for the identity work are produced.

Creating innovative approaches and expert perspectives

Giving an existing business in a sector a new identity requires expert teams who follow step-by-step procedures. The references of firms offering this kind of service should be reviewed and cost/efficiency analyses should be carried out. Being able to explain the requirements of the desired identity in full also allows the service provider to work more effectively.

Expert evaluation matters when it comes to using innovative data. The corporate identity specialist should think like a partner of the company and act like one of its members throughout the process. This way, needs, gaps and direction can be identified more quickly.

Measures for unexpected situations should be defined from the outset and backup plans should be prepared. While the stages of the corporate identity are implemented step by step, feedback should be shared with the client continuously. This sharing should be transparent and easy to understand. This way, people at management level can also follow the process and step in when needed.

Consumer journeys and brand touchpoints

In addition to the services above, our professional team can also bring insight to your company by profiling consumers, tracking customer behaviour and observing how consumers interact with your brand. This research helps us better understand which brand touchpoints matter to your customers and how we can influence them along their “consumer journeys”. We can offer each of our services individually or together with other services.