Local SEO

A local SEO strategy tailored to your location

Our agency offers a local SEO strategy tailored to your location that brings together the right external location signals, inbound links, on-page and social signals, and examines the signals most relevant to your location. We use marketing strategies that help you build a stronger customer base and contribute to your business's organic growth.

By regularly checking traffic sources and continually reassessing the accuracy of information, we work hard to achieve higher rankings in local search results. We create profiles on popular web and social media platforms and provide useful information for target audiences.

With our approach, your website accurately targets the audience that can contribute to your profitability. Our team keeps your business listings accurate and up to date for potential customers and mapping systems, making your information and premises easy to find.

We work to make your business visible in local searches not only on desktop but also on mobile devices and tablets. Our goal is to help you stand out ahead of your competitors in local search.

Claiming your place online

The first step in going digital is claiming your place online. To build your digital presence you have many options, including local listings, websites, mobile apps and social media. Getting these foundations right can make a huge difference. Today anyone can easily establish a presence online. Although a website is the first idea that comes to mind, you do not necessarily have to start there.

Suppose you are a hairdresser. The first step to finding customers online and being found by users could be adding your salon's listing to local digital directories such as Google Business Profile (formerly Google My Business).

Then, when a user searches Google for hair salons in your area, you are shown in the results without even needing a website! You can create a Facebook page to give potential customers a short overview of your business and what you can do. On this page you can add photos and videos of customers delighted with the amazing hairstyles you created.

Local SEO with a website

Don't worry if this seems a little hard. Although there is a lot you can do without a website, at some point you may want your own place on the web. Local SEO work can be done without a website. But on your website, customers can learn everything they need to know about you from a single source online.

When you start planning your site for local SEO with your own web address, the most important question is: “What do you want users to do on your site?” For example, do you want them to call you? Then add your phone number prominently on every page. Perhaps you want them to find your shop; then you can add a map and directions. Or perhaps your goal is for them to book appointments online; you can include that feature on your site.

Finally, you may want them to buy your products by ordering or paying online. This is called e-commerce, and it comes with many options ranging from simple to complex.

Mobile apps

Websites are no longer the only option for establishing a presence online. Today many businesses create mobile apps that customers can install on their smartphones or tablets to support local SEO.

Apps open all kinds of digital doors. For example, you can create loyalty programmes or automatically send reminders about upcoming appointments.

Where your customers will find you

To put it plainly: if you want users to find you on the web, you need to claim your place online.

You can achieve this by adding a listing to a local business directory, creating pages on social media sites, designing a simple website or a comprehensive one with e-commerce, or a mobile app, or by doing all of these together.

Whichever you choose, your choice is where users will find you, get to know you and eventually become your customers.

How does local search work?

In local searches, users include terms that define a geographic location, such as province, district or postcode. Google detects the location of the area the user is searching from and aims to show the best results “nearby”.

Local SEO is extremely important for companies that provide regional services. A homeowner with a broken water pipe is very likely to find a plumber by searching on a search engine, and if you appear in those results, they are likely to choose you.

Why local search matters

Most smartphone users search on their phones to find nearby businesses, products and services, and a significant share of these searches lead to a visit, a call or some other contact.

This shows how important local SEO is. Internet use keeps growing in every area of our lives, and people looking for a service mostly turn to search engines as a trusted source.