Google Ads

How is your position in search results determined?

With Google Ads you can secure ad placements in search results for a set period. However, your ad's position depends not only on your bid but also on the ad's quality and its relevance to the search and to your landing page.

When ranking ads, Google evaluates quality factors such as expected click-through rate, ad relevance and landing page experience. The combination of your bid and your ad quality determines your position in the results. Paying for clicks alone is not enough; quality matters too.

Quality plays a very large role in determining your position in search results. That is why your online marketing campaigns should be left to experienced, professional agencies who know this work.

Reach your audience on every device

Smartphone owners do not search for everything on their smartphones alone. Because it is more practical, many people use a PC at the office and a tablet in bed, depending on the situation. That is why you should make sure your web page works well on every screen.

Smartphones have become one of the most important parts of everyday life. They are changing user behaviour and playing an increasingly active role in purchasing decisions.

Smartphones and tablets are now among the most preferred devices. So keep this in mind when creating your ads and make sure they also speak to mobile users.

Advertising opportunities beyond search

Google keeps developing its advertising options, regularly introducing new ad formats and features. These let you appear not only on Google search pages but also on Google's partner websites and apps.

Beyond the usual text ads in Google search results, you can also run campaigns in other places, such as YouTube ads or remarketing ads. With remarketing, you can show your ads on other sites to users who have previously visited yours.

Experience and digital consulting

We are proud of our industry knowledge and experience in digital and creative solutions. We bring together industrial, technical and creative experience to help our clients reach their goals.

Digital consulting is a valuable option for those looking for outsourced solutions for their business. It can help in-house teams with training and development as well as by taking on some temporary tasks.

Our Google advertising services

• Competitor and website analysis
• Optimization to get the most out of your budget
• General ad optimisation
• Negative keyword work
• Account performance analysis
• Cost-benefit analysis
• Click-through rate improvement
• Increasing brand awareness
• Optimisation for regional results
• Directing visitors to the right landing page
• Google policy compliance checks
• Use of any current Google promotional credits, where available